Love Your Skin Movement

by Angela (Oh She Glows) on October 12, 2009

I heard something on the radio yesterday that really made my skin boil. A very well known Canadian Tanning Salon company had an advertisement on the radio.



It went a little something like this:

"Feel confident in your skin and look great with [insert company name here]. Say goodbye to pale and pasty skin! Tan the smart way!"

I was instantly ticked off.

From what I gathered, the commercial was telling me two things:

1) There was something wrong with my current skin tone

2) I could tan smart.

Oh really now.

Throughout my teens are early twenties, I was not immune to the pressures of tanning my skin. I tanned for my prom. I also tanned for a couple weddings that I was a bridesmaid in and I tanned for my own wedding.

I tanned on my honeymoon.


I knew that I shouldn’t be doing it, but I did it anyways. I called myself an ‘event tanner’- I tanned for events I wanted to look my best for and the rest of the time I wore ample sunscreen.

What did tanning leave me with?

  • Premature aging of the skin
  • Fine lines due to the damage from tanning

Not cool.

I kept telling myself that I would just tan for special events and that would be it. Well, after my wedding last year I asked myself:

‘When would I ever be good enough? When would I start to challenge how I felt about my skin without a tan and put an end to this ‘event’ tanning?’

I had to face the cold hard truth.

I was tanning to cover up my insecurities.

The more I started to think about it, the more angry I got. Every where I turned, the media was telling me that pale skin was ugly and needed to be darkened.

Of course, magazines jumped on the Anti-tanning Bandwagon and started to promote using self-tanners.

But I couldn’t help but wonder still:

  • Why do we have to use ANYTHING?
  • Why can’t the skin colour that we are born with be good enough?
  • Why must it be lighter, darker, or different in any way?
  • Isn’t using a self-tanner still buying into the notion that we still aren’t good enough the way we are?

It is absolutely infuriating when you stop and think about all of the messages out there telling women to change their skin.

Well, I am here to say ENOUGH IS ENOUGH. And I want you to join me.

After my wedding last year I made another vow. This time it was to myself. I vowed that I would never set foot in a tanning salon again.

Here are some startling Canadian Statistics on Skin Cancer that may have you vowing to do the same:

Canadian Dermatology Association 2009 Skin Cancer Fact Sheet

Skin cancer is the most common cancer diagnosed in Canadians.

It is also the most common cancer in the world.

• More than 75,100 Canadians will be diagnosed with non-melanoma skin cancer in 2009.
• Approximately 5,000 Canadians will be diagnosed with melanoma in 2009 and 940 will die of it.
• Basal cell and squamous cell skin cancer are the two most prevalent forms of this disease. Skin cancers, including melanoma, are highly curable if found and treated early.
• While less common, melanoma is the most dangerous type of skin cancer since it can spread in the body and cause death.
• Canadians born in the 1990’s have two to three times higher lifetime risk of getting skin cancer compared to those born in the 1960’s. For those born in the 1990’s, there is a 1 in 6 lifetime risk of having skin cancer. For those born in the 1960’s, there is a 1 in 20 lifetime risk.
• The main cause of skin cancer is too much UV radiation.
Skin cancer is one of a small number of cancers that can be prevented through simple measures such as limiting sun exposure, seeking shade, wearing hats and clothing, and using an SPF 30 or higher, broad spectrum sunscreen.
• There is a group of people at particularly high risk for skin cancer because of their skin type and amount of sun exposure. This includes those with: fair skin and blond or red hair; skin that burns and freckles easily rather than tans; a lot of sun exposure through outdoor work or recreation; many moles (> 50) or some large and unusual moles; a history of severe sunburns.
• Looking at all cancers found in the 15 to 29 age group, melanoma represented 7% of new cases in young men and 11% of new cases in young women, which may be attributable to social behaviours (seeking a tan), particularly in the latter group.

• The rising rates of skin cancer are placing increased demands on dermatologists. There are fewer than 650 dermatologists to treat Canada’s population of more than 30 million. The number of dermatologists in Canada is decreasing rapidly as the rate of retirement far outstrips the number of new dermatologists in training.

The truth is, there is no smart way to tan.

I am ready to learn to love my skin colour and appreciate the beauty in it. So what if most models and actresses have tans. Just think of Nicole Kidman and Anne Hathaway. They are both two beautiful role models that pale skin is beautiful.

Here is what I am committing myself to:

  1. Absolutely no tanning beds. Zilch. Nadda. None.
  3. Don’t buy into the media hype that only tanned skin = beautiful. Beauty is what you were born with!

It is time that we as women start to challenge not just the focus on excessively thin ‘ideals’ in the media, but about our skin colour too.

Since the beginning of time, women have been told that we are not good enough the way we are. I am sick of it!

I hope you will join me in committing to my Love Your Skin Movement. As women, we have the power to influence trends with what we spend our money on. Stop endorsing it, buying it, and supporting things that make you feel that you are less of a women if you don’t do ‘X,Y,Z’.

Are you with me? :)


Do you feel the pressure to change the colour of your skin or to tan? Have you ever used tanning beds despite knowing that you shouldn’t?


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{ 8 comments… read them below or add one }

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Stacey October 14, 2009 at 1:59 pm

I too have recently learned to embrace my pale roots. This summer was the first summer I decided not to lay out to try to get a tan. If I got sun while out on a run, great, but if I didn’t, that’s great too. I was reading through some of the comments and I noticed a few people concerned about the chemicals in their sunscreens and I thought you may like to check out this website:

You can search for any product and it will give you a rundown of the chemicals in them and any safety concerns. You can click on skin care and then sunscreen at the top of the screen and it will take you to a list of all the sunscreens beginning with the most recommended. Hope you find it helpful!


JavaChick October 14, 2009 at 2:41 pm

I was a child in the 70’s/teenager in the 80’s and as a fair-skinned red head I was forever being told I needed to get some color. I’m just not capable of tanning (unless I get a sunburn which will eventually fade to a tan – not worth it to me) and it used to bother me, but I’ve got to the point where I just don’t care. I’m pale skinned. That’s just the way it is.

My family camps for a couple of weeks every summer, and even now, after everything we hear about skin cancer, my Mom and sister (who is a nurse by the way) will spend an hour or two every day on the beach to “get some color”. Blows my mind.


John October 14, 2009 at 3:21 pm

Problem is, most people just listen to what they are being told, usually thru the media, without researching anything themselves. Soon the sunscreen makers will come out with Moonscreen and have you wearing it to bed because they have scared you some more.


Jenn October 14, 2009 at 4:08 pm

When a group like the World Health Organization is classifying tanning beds in a similar carcinogenic risk category as mustard gas and tobacco smoke it’s all the “research” I feel that I need to do. I’m pretty sure that I’m not going to die of a Vitamin “D” deficiency anytime soon….soooooo I’ll take my chances and forego the tanning booth.


Carms October 15, 2009 at 10:45 pm

OMG! I tottaly agree! I do not salon tan or whatever thats called but I have sat out in the sun trying my very BEST to soke up the sun! Then my older cousin told me I had a nice taan and I was instantly insalted- tans are not as pretty as natural beuty tans HIDE natural beauty!


Rachel November 16, 2009 at 1:08 am

OMG! thank god, someone finally raises this issue. I’m 15 and currently in highschool in australia, the world’s capital of skin cancer. Many people in my family have had cancers removed, and my Aunty died of cancer at a very young age. I have very pale skin, and wear sunscreen, and seek shade as often as possible. At, school I am constantly bombarded with negative comments on my pale skin such as “You’d be so pretty if you weren’t pastey” or “Why the hell would you wear sunscreen all the time. Do you want to be pastey?” These comments put me under tremendous pressure to tan which i think is horrible since there is enough warnings in teh media about the consequences of tanning. I hate the fact that people are always so negative about smoking because it’s bad for you, but then go out and tan and think thats alright. In my mind, tanning and smoking go hand in hand, and tehres no reason we shouldnt be causious of tanning, the way we are with smoking. Anyways, i love my pale skin as its clear, wioth no moles and frecles form the sun and at the end of the day, i feel i clearly win this battle with the rpize being my life.


Vanessa May 19, 2010 at 10:34 am

Thank you for this. I am naturally very very very pale (and very light blond too) and I am so sick of people telling me that I need to be orange in order to be attractive. I know that people think that they are just joking or teasing, but when people tell me I need to cover up my whiteness because it’s too bright, or too ugly, or too blinding, it’s hurtful. I like myself, I like the way I look, but I’m tired of hearing about something I already know: I’m fair skinned. My mom had cancerous moles removed from her face and neck when she was 45, and she’s worn sunscreen as long as I can remember (although she didn’t while growing up on a farm). Maybe when all the nasty commenters are 30 and look 40, but I’m 30 and still look 20 they’ll finally get it.


Tamara October 1, 2010 at 3:20 pm

Here is what I am committing myself to:

1. Absolutely no tanning beds. Zilch. Nadda. None.
3. Don’t buy into the media hype that only tanned skin = beautiful. Beauty is what you were born with!

Awesome, Angela! I’ve been shunning tanning for many years, and am very annoyed about the self-tanner thing (even though I do succumb occasionally to the thought that I’ll get some. But I never do.) Natural skin tone is the way to go! I even get annoyed that I can’t avoid getting some color in the summer, just from driving, etc. Even with sunscreen, I tend to get a smidge of color on my arms, chest, and right now I actually have flip-flop tan lines on my feet because I forget to sunscreen them!

Thanks for the great post. Oh btw, I still occasionally get carded… at 42!


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