Yesterday I came across an interesting article on 100-calorie packs! You may have also noticed the Tip of the Day mentioned it too.
Kraft was the first company to pioneer the 100-calorie packs and they made an estimated 75 million off them in the first year alone. Even the Girl Scouts are banking in on the trend. I admit, when I first saw them, I thought they were the greatest idea. The only thing that prevented me from buying them much was the fact that I was a student and couldn’t afford much for groceries. When I did buy the packs I would often eat 3 in one sitting because I just didn’t feel full!
Have you ever opened all of the 100-calorie pack bags and dumped it into a bowl? Not exactly getting the best bang for your buck!
However, that didn’t stop me from buying those 100-calorie chocolate bars- the Cadbury Thin. Eric would say to me each time, “You know you are paying the price of a regular chocolate bar, but they are only giving you half of one?” He was right, and I admitted defeat to the chocolate mastermind.
They even came up with clever ads to market to women only:
But those days are now long behind me. I chose not to buy 100-calorie packs and instead eat whole, real foods free of chemicals, high fructose corn syrup, and the like. It is also so much more cost efficient to buy in bulk, and better yet, to make your own food when possible. And let’s be honest, the 100-calorie packs aren’t doing anything for the environment.
100-calorie packs do work for some people and I know that many people swear by them for potion control. I guess it just depends on the person and what you take from it.
The study mentioned in this article is quite interesting!
- The study, led by researcher Marcia Mogelonsky created two groups of participants
- One group was given 100-calorie packs and the other was given potato chips that were in regular sized bags
- Both groups were put in front of a television
- The results were simple: Participants who were given the 100-calorie packs consumed more food than the group who wasn’t.
- It is thought that when people eat what is perceived to be a ‘diet food’ it gives them a license to eat more and they feel less guilt
I thought these results were really interesting however I think the study is a bit flawed because they should have created a 3rd group who ate from the same size bag as the 100-calorie bag, but didn’t label it as so. This 3rd group could serve as a control to see whether it was in fact the words 100-calorie on the bag that gave them the desire to eat more, or if it was simply the small serving that tricked them into thinking they weren’t eating much.
Today’s question: What are your thoughts on 100-calorie packs? Do you think they are a fad that will soon fade out? Do you see companies creating more 100-calorie packs for different products? Have you ever been lured into buying 100-calorie packs?